MidwasteRebranding, visual language, and online platform

Midwaste is a cooperative association of fourteen regional waste and cleaning companies. They contribute to a circular economy, aiming to make a substantial contribution to the VANG objectives and level of reuse.

They are the director in the chain and together with the members, strategic partners, and other service users, they determine the strategy, create plans, and execute them. The broadening of the circularity of new raw material flows is central to Midwaste’s strategy.

That is the goal, and it can only be achieved if we connect and collaborate. That is also the role of Midwaste, and to strengthen this, we have developed an online platform that enhances Midwaste’s proposition. With this, Midwaste can showcase its sustainable projects, provide more information about who they are and what they do, and expand the network of partners and members.

The larger the collaboration, the greater the impact. All for a more sustainable Netherlands, to which we are happy to contribute with this platform: the online connection in the waste chain through the coordinator in the chain, Midwaste.

To achieve the bold goals, Midwaste sets concrete objectives every year. They aim to reach these objectives by executing various projects within the core propositions. In this way, they realize the mission and contribute to the improvement of circularity.

These projects play a crucial role in the new platform, as a more sustainable Netherlands is not just about talking, but mainly about doing. And how can you better visualize that than through the online channels. Together with its members, they strive for the most sustainable recycling and processing of raw materials. They make optimal use of their collective strength thanks to the joint volumes. This way, Midwaste can also truly make an impact.