Dylan SteelGlobal allround steel specialist

Dylan Steel Solutions is a full-service supplier of all steel products for the oil and gas industry, process industry, energy generation, petrochemicals, equipment manufacturing, fluid infrastructure, tank storage, and maritime industry.

Dylan Steel Solutions has the technical expertise, knowledge of suppliers, manufacturers, and logistics, and also the motivation to ensure high-quality advice and service. We were able to use our expertise in developing the brand essence and brand strategy for this steel giant.

And that is what you want when you are an international player in the steel industry. With over 35 years of experience, Dylan Steel Solutions knows the market very well and has experts in all technical aspects and procurement. The desire was to communicate this message to the outside world as well. The brandbase model was used here, which reveals the true brand essence in 10 steps. Insights into, among other things, history, products and services, competition, target audience, values, and distinctive strength unveil the brand essence of Dylan Steel Solutions.

As a brand with a rich history and a strong commitment to delivering and processing high-quality steel pipes, pipe components, and bar steel, a clear essence emerged from the model: Dylan Steel Solutions is Decisive.

As a follow-up to the brand essence for Dylan Steel Solutions, advice has been developed to activate the brand. Key points emerged, including the development of the digital and communication strategy, modernizing the branding with 360º translation, launching the new branding as well as rolling out various campaigns, and optimizing these campaigns.

Additionally, a concept has been created with a short brand story and insights. In short, the brand strategy transforms Dylan Steel Solutions into a renewed brand.