Mason GarmentsNothing beats good insights

The advantage of digital marketing campaigns is that there is a huge amount of data available to work with. We believe in a multi-channel approach, where you utilize multiple channels 360 degrees to achieve your goal(s). This does mean, however, that data is generated through all those channels.

It’s a lot of work to keep track of this per channel. It can be easier. There are all sorts of standard solutions to implement, but nothing beats a custom data dashboard where you can monitor all the KPIs exactly as you need. This way, a director can see different things than a marketer, and that’s no problem with a custom data dashboard. This handy dashboard leads to significant successes in optimizing the campaigns.

All channels combined in 1 central place where you have real-time insight into the key KPIs. That’s the core of this project, which was the wish of Mason Garments. Especially since this exclusive sneaker brand uses quite a few channels for its campaigns. We bundled no less than 12 channels in a handy overview.

From TikTok, YouTube, Instagram to Google Ads, Facebook, and Pinterest. With the click of a button, the marketing team of Mason Garments knows exactly how things are going.

And that’s what you want when you invest so much in large campaigns. To spend your budget as efficiently as possible, achieving maximum results. This has been the underlying objective of this project: insight into potential optimizations and results, to act on them faster and easier for a better outcome.

Mason Garments now works daily with the data dashboard and is therefore continuously hitting the mark. A great project, where the online marketers from Every Day, as true sneaker enthusiasts, were of course extra pleased.